Globalization In Usa - 1244 Words

Britain’s vote to exit the European Union, Opposition by the U.S. to the Trans-Pacific Partnership (TPP), and the undergoing renegotiations of the North-American Free Trade Agreement (NAFTA) are just a few examples of the increase in anti-trade sentiments in recent years. Protectionist sentiments undermine the broader economic benefits of international trade and create uncertainty among trading partners. Trade liberalization is a key component of the world economic agenda required for sustained reduction of global food insecurity, poverty, and inequality. Trade boosts productivity, spurs innovation, lowers prices, and increases access to imports. For example, Canada’s productivity is estimated to have risen by 13.6% as a result of free†¦show more content†¦The economic literature acknowledges that decisions to export are based on both productivity and on the appeal of the firm’s products to consumers and businesses. Firms with higher productivity have lo wer costs, and firms facing a higher demand, have larger market shares (Li, 2014). While new entrants are often times just as productive, or even more so, than incumbent firms, they face lower demand, and thus higher attrition rates (Haltiwanger et al. 2014). New and potential exporters might be uncertain about how consumers and other businesses will perceive their product. Over time, however, a firm that experiences higher demand than anticipated will learn about consumer preferences in the new market and expand production. A firm that experiences less demand than initially anticipated, will revise its beliefs and cut back on production, and may even find it optimal to exit the market (Arkolakis et. al, 2017). A particularly large gap in the economic literature is that productivity and learning about demand have been assumed to be two separate processes that do not affect each other (Haltiwanger et al., 2014; Timoshenko, 2015). A cursory view of export behavior, however, suggests t hat demand learning is endogenously related to productivity growth. Based on information gathered on consumer preferences, new exporters can enhance theirShow MoreRelatedNatura Case Study1159 Words   |  5 Pagesinternational investment strategy. After reviewing whether the company is capable of dealing with globalization, we move on to measure the Natura’s international marketing strategy. Is Russian the best next step for Natura’s international foot for? If yes, we propose the possible alternatives for entering this market by minimizing the political risk and operating risk. (1) Was the company ready to go globalization? Evaluating criteria as follows: * Organization structure culture Natura’s unique organizationRead MoreEssay on Globalization1614 Words   |  6 Pagesand contested topic in today’s context. Globalization includes aspects like: economics, politics, ideas, knowledge, culture, society, environment, health, social etcetera. Though globalization can be traced back into time immemorial, but the extent and magnitude of present globalization is unprecedented. The integration and interdependence of globalization implies that today local event can have global impact and vice-versa. With the ongoing globalization process, it raises concerns about internationalRead MoreAnalysis Of The Article Spiritual Perspectives On Globalization 906 Words   |  4 Pagesâ€Å"Spiritual Perspectives on Globalization† written by Ira Rifkin and published by Skylight Paths Publishers in 2003, Rifkin defines globalization as a fusion of economic level, which encircles all the multinational companies that made possible the capital flows, cultural level, which encompass the homogenization of culture by the countries that undermine others and individual level, which features the consumerism and boost of consumer values (Rifkin). Still, globalization may reduce or increase inequalityRead MoreGlobalization, Pros and Cons for Developing Countries938 Words   |  4 Pagesterm â€Å"Globalization† for developing countries. Some social, economic and environmental issues are discussed in the paper. This Document addresses the advantages and disadvantages of the term â€Å"Globalization† for developing countries. Some social, economic and environmental issues are discussed in the paper. Hosein Rahmati Hosein Rahmati Globalization, Pros And Cons For Developing Countries January 2012 Globalization, Pros And Cons For Developing Countries January 2012 Globalization couldRead MoreThe Fashion Industry And Manufacturing Process842 Words   |  4 Pagesthe globalization of the fashion industry brings with it the realization that there are advantages to expanding the global market. Offshoring the industry typically brings about lower production costs, which are passed on to the consumer through lower prices. There is also an influx of jobs to economically deprived nations (there is a caveat to this notion, which will be explained fully under the disadvantages) and quicker turn-around times for production and delivery (That Made in the USA Premium)Read MoreCritical Thinking of Globalization1030 Words   |  5 Pagesthousand year old phenomenon Globalization, initiated by the Silk Road which linked Europe and China has widely broadened in today’s scenario. It is defined as a progression of unification of diverse countries across the globe enhanced by foreign trade, international investment, flow of technology and labour. Global ization has diversely affected the political, social, cultural condition of various countries in negative and positive manner. (1) (10) 2)Argument Against Globalization 2.1) Global EconomicRead MoreGlobalization: Good or Bad1133 Words   |  5 PagesGlobalization: Good or Bad Plamen Peev peev.pl@gmail.com Augustine Worth ENG 290 – Advanced Writing Argumentative Essay November 30, 2010 â€Å"I, Pencil, simple though I appear to be, merit your wonder and awe, a claim I shall attempt to prove. In fact, if you can understand me—no, thats too much to ask of anyone—if you can become aware of the miraculousness which I symbolize, you can help save the freedom mankind is so unhappily losing. I have a profound lesson to teach. And I can teach thisRead MoreThe General Impact of Management in International Business1075 Words   |  5 Pagesensure the globalization of business. So, what is the general impact of management in the international business? In this essay this question will be clearly answered by deep details, concerning the important issues meet generally the managers in business international, such as: Conflict of culture, ethical issues, and fair trade issues. And the advent of the Multinational Corporation will be largely explained. Finally, as example, the difference between the managerial styles of USA and Japan willRead MoreWe Can Not Succeed When Half Of Us Are Held Back879 Words   |  4 Pagesheld back†. Malala Yousafzai. This is the way that feels a young girl in a globalized world today. There is not clear when Globalization starts, but some people believe that it begins with the end of the Cold War and the separation of the Soviet Union, others along with the arrival of man on the moon or with the development of telecommunications. As a matter of fact, Globalization is not always a synonymous of progress; however, the process of people’s interaction and their desire of succeed along withRead MoreIntroduction Globalization960 Words   |  4 Pagesï » ¿Introduction Globalization is an ongoing process integrating economies, industries, markets, cultures, societies and policies around the world. Whether globalization is good or bad is a question that people around the globe are constantly debating over. The answer depends on which part of the world you stand on, for globalization have different impacts on every ‘participant’. The Good The good side of globalization is that it promotes open markets which allows businesses to communicate effectively

Perfect Competition The Market Price Of An Product

Perfect competition describes a marketplace that no one participant can set the market price of an exchangeable product. This is generally considered an ideal, rarely found in markets today. There are some approximations, such as online auctions, such as eBay. Such firms’ demand curves are perfectly elastic. These markets are theorized to have an unlimited number of buyers and sellers. There are likewise no barriers to entry or exit. Monopolistic competition describes a marketplace offering differentiated products, and as such are not perfect substitutes. This is found in restaurants, shoes and other preference-driven goods. Such firms find a high elasticity of demand (in the long run), likely excess profits in the short term, and price setting available to them (as there are no perfect substitutes for their products; competitor prices are ignored). Oligopoly refers to an industry dominated by a small number of sellers with market power. They have the ability to limit or discount competition, and artificially earn excess profits. U. S. cell phone providers are often cited as a clear example of oligopoly, as the major providers effectively control the market. They set market prices for their goods or services. Barriers to entry are high, from capital investment to government permission to enter a market. They are notable by profit levels above that driven by competitive models, as they set the market price. They do have a unique interdependence, as market actions taken by oneShow MoreRelatedPerfect Competition : The Market Price Of An Product1391 Words   |  6 PagesPerfect competition describes a marketplace that no one participant can set the market price of an exchangeable product. This is generally considered an ideal, rarely found in markets today. There are some approximations, such as online auctions, such as eBay. Such firms’ demand curves are perfectly elastic. These markets are theorized to have an unlimited number of buyers and sellers. There are likewise no barriers to entry or exit. Monopolistic competition describes a marketplace offering differentiatedRead MorePerfect Competition1463 Words   |  6 PagesPerfect Competition In  economic theory,  perfect competition  describes markets such that no participants are large enough to have the  market power  to set the price of a homogeneous product. Because the conditions for perfect competition are strict, there are few if any perfectly competitive markets. Still, buyers and sellers in some  auction-type markets, say for  commodities  or some financial assets, may approximate the concept. Perfect competition serves as a benchmark against which to measureRead MoreTypes of Competition1000 Words   |  4 Pagestypes of market structure: monopoly, oligopoly, monopolistic competition, and perfect competition. Although the list of market structures can be virtually unlimited, these four types are considered to be the basis for understanding the principles of market performance in different market conditions. Each of the four types of market structures possesses its benefits and drawbacks. In any of these markets, an entrepreneur can develop a str ategy appropriate for conquering a part of the market niche. AlthoughRead MoreWhat Makes A Perfect Market?1420 Words   |  6 PagesWhen thinking about a perfect market a couple words should come to mind: availability and price. For the market to be going well for the supplier, the customer will need to be satisfied. To turn things around, the customer has to depend on the supplier. This is where availability comes in to play. The supplier’s job is to make sure the customer is able to access their products as easy as possible. Even though some companies to this day do not use e-commerce, in a perfect market e-commerce has to beRead MoreA Monopoly is One Supplier and Numerous Buyers899 Words   |  4 Pagesfirm in the market, which it means that they control the whole market. In monopoly, as there are no other firms or competitors it means that there are no competition. An example of monopoly is PLN, where it is the only electricity business in Indonesia, where there are no other competitors with PLN. While perfect market is where there are both numerous of suppliers and buyers. Perfect competition is where there are a huge amount of competitors or there is a big competition in the market. There isRead MoreA Research Study On An Academic Research Essay1658 Words   |  7 Pageswill entail research on the Perfect Competition Theory to determine its validity and reliability in market analysis. Firstly, the paper will outline the objectives of the research and provide methodologies applied. Secondly, it will outline the targeted readers and how they can apply facts in this paper. Thirdly, the paper will give a general review of the Perfect Competition Theory. Fourthly, the study will analyze the strengths and weaknesses of the perfect competition and give argument against thisRead MorePerfect Competition and Monopoly1722 Words   |  7 PagesQuestion 3 Perfect Competition and Monopoly (a) I. Explain perfect competition and monopoly market structures, and identify the key factors that distinguish them. Perfect Competition Market In economic theory, the perfect competition is a market form in which no producer or consumer has the power to influence prices in the market. According to the website wordIQ.com, in order to classify the market is a perfect competition market, the market must match below criteria: 1. ThereRead MorePerfect Competition and Monopoly1734 Words   |  7 PagesQuestion 3 Perfect Competition and Monopoly (a) I. Explain perfect competition and monopoly market structures, and identify the key factors that distinguish them. Perfect Competition Market In economic theory, the perfect competition is a market form in which no producer or consumer has the power to influence prices in the market. According to the website wordIQ.com, in order to classify the market is a perfect competition market, the market must match below criteria: 1. ThereRead MoreEconomics Is The Study Of The Ownership, Use, And Exchange Of Competing Wants1268 Words   |  6 Pagesrises when scarce resources are exchanged. http://www.economicsonline.co.uk/Competitive_markets/What_is_economics.html I will be aiming to answer three questions on economics- I have chosen question 2 (Elasticity) question 4 (Perfect and monopoly competition) and question 5 (Price discrimination). Question 2) Elasticity is a bill of responsiveness. The responsiveness of measured by variable quantity Z to a modification in environment variable Y is the alteration in Z observed in response to an alterationRead MoreMarket Structure Of An Economics Perspective Essay1728 Words   |  7 PagesIntroduction Market structure from an economics perspective is defined as the characteristics of the market that impacts the behavior or way firms operate, which economists use to determine the nature of competition, and pricing tactics of businesses in the market. Within a market, the market structures are distinguished by key features, including the number of sellers, homogeneous or differentiated goods or services produced, pricing power, level of competition, barriers to entering or exit the

Clothes Express Character and Person free essay sample

All material must conform to the testing requirements set out by customer. All testing standards for fabric, trims and accessories must be obtained by the Merchandise Testing Laboratory. 5. If any customer rejects or returns arise on or after the sale of the product to the end user, and solely due to quality issues with the trials supplied, the supplier should bear the responsibility of such claim or value. . Cost of testing fabric and trims will be borne by seller. 7. The seller must adhere to the buyers anti-metal policy at all times. 8. Customer purchase order number must be mentioned on all documents sent by seller. 9. The Seller must ship the exact order quantity. Except otherwise stated a + or quantity deviation (according to the POP line item wise) will be acceptable if it is notified and does not violate the following conditions. 0. Any shipments that are less than the required quantity(according to the POP line item wise quantity with -% variances) of the order will not be acceptable. We will write a custom essay sample on Clothes Express Character and Person or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 1 1 . As the buyer reserves the right to pay only up to agreed quantity (quantity mention on the POP line item wise with +1- variances) of more than the ordered quantity; Goods delivered in excess of above quantity will not be deemed to be the quantity ordered. Therefore, payment will not be made for the excess quantity so delivered. Prepared by Date Authorized by

Mastering Audio free essay sample

Music, in most of its styles and forms that is targeting commercial distribution now undergoes a ? nal process of transformation and quality veri? cation known as Mastering. For those working within the audio industry, this process is an unavoidable step to pass through. The role of the mastering engineer is almost unknown and often unheard of. This status of the mastering process has over the years gathered itself an almost mythical status in the industry. The art itself is quite often misunderstood and in certain cases considered unimportant. Through this essay I hope to explore further into the role of the mastering process and the position it has held over decades with changes in styles, technology and mediums of media distribution. Mastering is the set of activities in the audio chain between the ? nal production of the music on an intermediary format and its transfer to a distribution format. (Dominique Bassal, 2005) ! During the early days, the process of mastering was not a separate discipline that was followed by a different engineer. We will write a custom essay sample on Mastering Audio or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A recording engineer’s pro? le would involve recording onto a disc cutting lather. Before the year 1925, the tools used to cut records was unsophisticated and worked in a fairly mechanical manner without the use of electricity. By the 1930’s the advent of electricity in the audio industry like many other markets changed the way media was recorded, processed and ? nally distributed. The rise of the radio stations, microphones and the ampli? cation of the stylus that was previously driven just by a diaphragm into an acoustical horn has changed the way mastering works. The discs cut onto wax were used as stampers to press 78rpm discs using shellac-composite. This was the method of cutting/producing records before the advent of tape. Mastering/cutting Engineer ! Post the second world war, the recording of tape and micro groove LP were ? rst introduced. The introduction of tape recording changed the norm of master recordings almost always being cut direct to disc. This was the beginning of a separate engineer being in charge of using the session tapes to cut master discs. This person was not initially known as a mastering engineer but a â€Å"dubbing engineer† or rather â€Å"transfer engineer†. â€Å"mastering was a black art practiced by technical curmudgeons who mysteriously made the transfer from the electronic medium of magnetic audio tape to the physical medium of vinyl. † (Owsnski, 2007) Tejas Nair 106552 205. 1 BAP250. 1 Mastering Essay ! This change brought about the industrial belief that the process of cutting the master discs from recording session tapes was not a very different technical skill than the vinyl pressing operation. ! The biggest problem as such with vinyl has been to safeguard the largest possible part of the audio ? delity of the master tape, by troubleshooting and working around the numerous downfalls and obstacles brought about by the medium itself. The technology of cutting vinyl from tape came with its own set of limitations to a huge degree. To explain the groove on the record, the thickness of the hair carries pitch and tonal information laterally and the amplitude information vertically. ! The problems brought about by this system was that the bass frequencies would drastically affect the total width of the groove. This in turn would affect the determined length of the information being cut onto the vinyl. the thickness of the vinyl similarly affected the dynamic range available for each cut. The recording onto analog tape helped with these ? aws to a certain extent through having a tendency to roll off the distinctly sharp high intensity transients. This tendency was due to the saturation that occurred when hit with too much level, which would result in the stylus jumping out of groove or often burn the disc cutter head itself. ! Around this time larger record companies dealing with pop music were prioritizing the automation of the tape to disk transfer as much as possible in the interest of production ef? ciency. One of the biggest advancements this brought about was the possibility to determine the thickness of the grooves using analog computer circuitry. It eventually brought about the possibility of having record sides of up to, and in some cases beyond, 30 minutes. The equipment being used for the mastering process also had to be speci? cally developed for use in record production. The idea behind this was to protect the companies from the expensive cutter heads blowing up as well as to ensure a more quality consistent product.! The birth of the Mastering Plant ! It was not long before a few engineers in this industry realized that there might me a market out there for mastering that is done with superior care and skill. This brought about the birth of the ? rst independent mastering lab in Los Angeles during the late 60’s. The art of mastering became more about the attention to detail, skillful use of the highest grade equipment available and a devotion to artistic satisfaction. This trend soon grew into a business where a master tape sent to a mastering plant run by a credible engineer such as Bob Ludwig, Doug Sax or Bob Katz would result in a disc that sounded phenomenal. It was during this time that the name of the mastering engineer was listed on to the credits of the albums. Tejas Nair 106552 205. 1 BAP250. 1 Mastering Essay Mastering trivia: ! â€Å"A signi? cant step in this extension of the role of the mastering engineer, even if ephemeral and exclusively linked to a speci? c musical style, was the dance mix fad, today devolved, in a modi? ed form, to the DJ. A rhythmic pop song is delivered to the mastering studio with, along with its of? cial mix, a series of excerpts, sub-mixes of rhythm sections, solo voices, etc. The mastering engineer constructs an extended version of the song, destined for, among others, nightclubs, adding as required supplemental effects and even sounds from other sources. † (Dominique Bassal, 2005) Mastering today ! Mastering is still very much a part of the industry, although most of them no longer cut master discs from analog reel tape. The CD generation has de? nitely caused a huge change in the mastering process. This process is now known as mastering where the recording in its ? nal stage is brought in recorded on to a digital medium and is then sent for pressing. ! In the older days, each record company would have its own in house engineers working to a pre determined standard set by the company itself. These standards were for the calibration of recorders, level and metering standards, interfacing and conversion equipment, etc. A number of engineers would also custom build some of the equipment used in their studio. This time saw that the tapes that were sent to these mastering studios could have a consistency to quality and ? delity. The order of the songs on the record, short pauses between tracks and equalization would have already been dealt with. ! Today the mastering business is a very different market compared to back then. The material for an album made these days could have been sourced from a variety of different places, ranging from large studio rooms to a bedroom studio. The mixing on the record could have been done using just a computer and sometimes by the artist themselves. These changes make it a completely contrasting market to when the big record companies were around. It opens a new realm of artistic space to play with as well. This freedom however also affected the technical aspects of the production. ! It is due to these reasons that mastering engineers began to expect their clients to provide them the recorded and mixed product with certain measures taken into account. The client is requested to not ? nish aspects of the process such as song spacing, fades and ? nal master levels for each song. It is in the bene? t of the client to trust the mastering engineer to take care of such detailed aspects with the necessary skill set and experience. A fundamental point to remember in today’s technological free market is that technical competence cannot be taken for granted. ! Tejas Nair 106552 205. 1 BAP250. 1 Mastering Essay ! Today’s mastering engineers are expected to take a body of work that is recorded, produced and mixed and transform it into a sonic piece that is well balanced and is aurally pleasing to listen to. It involves a meticulous binding, processing and reinforcing of sound to translate the artistic vision onto various forms of playback. Mastering Equipment ! ! The equipment used in the process of mastering is a range of extremely high quality units that perform very speci? c tasks in the overall chain. The most important tool however is and will always be the attention to detail through years of experience and critical listening. ! Equipment used at this stage today is very relative to what is being achieved through the process itself. The aspects that are of prime importance through mastering are the conversion of audio information from analog to digital domains, the consistent but not squashed dynamic range, equalization and balance of the songs with respect to each other and the intricately combined ampli? cation done using consoles, compressors and limiters. Acoustics: ! Mastering is the last and ? nal stage between the product and its dispatch for replication and distribution. This is where the sonic ? delity of the album or any other work is judged technically to suite the various listening conditions and environments that audiences consume music in. Acoustics is amongst the most important tools to achieving a neutral space where the engineer can fully understand the strengths and weaknesses of the pre master. Monitors: ! Reference monitoring systems for mastering plants are very different from the ones used in the mixing and play back stages. Monitoring systems for mastering rooms can be two way or three way systems that divide the frequency ranges to separate drivers so that they are individually emphasized to then pay special attention to. Plants usually run two or three sets of references. Adam audio, Barefoot sound and Earthworks are some of the biggest names in Audio reference monitors for mastering. Ampli? cation: ! Ampli? cation is an important stage in the mastering chain and is integral to driving the sound clean and transparent through and out of the monitors. Another reason for ampli? cation is to have a palette of colors to pass the audio through. There are usually at least two different ampli? cation systems in a mastering plant. Tejas Nair 106552 205. 1 BAP250. 1 Mastering Essay Console: ! The console is the heart of the mastering chain where everything comes together. It is the Hub for the audio that is passing through the outboard equipment, convertors and the DAW. Manley, TK Audio and Maselec are highly renowned mastering console manufacturers. DAW: ! DAWs are the software environments within which the Audio is contained and worked with. There is a wide variety of programs that specialize in different need of the mastering process, For example Pro tools HD, DDP creator pro, Sequoia. EQ’s: ! Equalization is the process of treating speci? c ranges of the audio to strike a smooth balance that will translate the music onto systems that may not always reproduce the entire spectrum from 20Hz to 20KHz such as earphones and car audio systems. Buzz Audio, Prism Sound and GML are amongst the biggest names for EQ’s with regards to mastering. Dynamics processors: ! Dynamic range is an integral part of preparing music and audio to a level of industry standard distribution. These processors are categorized into Compressors, Limiters, Exciters, Expanders and Gates. They are used to gradually make the audio translate with a benchmark RMS and Peak level that varies in ratio across music, ? lm, television and radio broadcast. Manley, Cranesong, API and Tubetech make extremely high grade Hardware Dynamics processors for mastering. Convertors: ! Convertors are arguably the most important tools in the mastering chain today. The amount of media that is generated completely in the digital domain is signi? cantly huge. Converting this information to analog in order to be processed and worked with requires precision based high quality convertor components that can be very expensive. The conversion process also plays a huge factor in converting analog to digital considering the fundamental differences that exist between them such as hardware circuitry and software coding. Lavry Engineering and Apogee is at the forefront of building high quality convertors for mastering. Tejas Nair 106552 205. 1 BAP250. 1 Mastering Essay Digital Processors: ! An integral part of todays Mixing and Mastering is Digital Signal Processing. The tools available for use within a computer are much more cost effective and pretty close to replicating the results of analog gear and circuitry. The biggest names that have been developing the tools of this digital era are Universal Audio, Waves and McDSP, using modern technology and speci? cally designed chipsets to treat audio without losing its ? delity. Conclusion: ! The art of Mastering as a discipline was ? rst considered to be a technical process within the larger process of making a record. Over the decades this art form came to recognition when its artistic impact was noticed by people from the industry such as the artist and producers themselves. This brought about the Mastering Plant Revolution. The skill set and aesthetic value brought into the production process by mastering engineers have grown to be invaluable in this day and age of digital distribution. It is through this evolution across almost ? ve decades that todays mastering studio serves as the last and ? nal stage of technical and artistic quality control for most recorded media.

3 Types of Erroneously Located Modifiers

3 Types of Erroneously Located Modifiers 3 Types of Erroneously Located Modifiers 3 Types of Erroneously Located Modifiers By Mark Nichol The three sentences below demonstrate related syntactical errors: a misplaced adjective clause, a misplaced modifier, and a dangling participle, respectively. Discussion following each example explains the error, and a revision solves it. 1. Shortly after Smith spoke, Jones’s ruling was released, which was in favor of groups who say the state provides constitutionally inadequate mental health care for prison inmates. The parenthetical in this sentence, and adjective clause, must immediately follow not the phrase that includes the noun to which it pertains but the noun itself: â€Å"Shortly after Smith spoke, Jones’s ruling, which was in favor of groups who say the state provides constitutionally inadequate mental health care for prison inmates, was released.† 2. Even as he reassured them that their jobs were safe at the morning meeting, he told other advisers he knew he needed to make big changes. This sentence contains a misplaced modifier that suggests that the jobs were safe at the morning meeting, but they were safe in general, so the additional, nonessential information â€Å"at the morning meeting† should immediately follow the part of the sentence that it modifies: â€Å"Even as he reassured them at the morning meeting that their jobs were safe, he told other advisers he knew he needed to make big changes.† 3. After electing to take another flight, we are reaching out to the passenger to resolve this issue. The participial phrase (so called because it includes a participle- in this case, electing) features a dangling participle because the phrase refers to the passenger but immediately precedes the subject we. Often, a sentence that includes a dangling participle is easily revised by changing the subject so that it pertains to the participial phrase, but in this case, the result would be the awkwardly passive statement â€Å"After electing to take another flight, the passenger was contacted so that we could resolve this issue.† A better alternative is to convert the participial phrase to an independent clause: â€Å"The passenger elected to take another flight, and we are reaching out to her to resolve this issue.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:7 English Grammar Rules You Should Know20 Rules About Subject-Verb AgreementNeither... or?

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Custom Coursework Custom Coursework College courseworkwriting and custom essay writing are the most commonly requested types of academic writing at our site. The essence of the custom essay is professional presentation, in-depth research, and proper referencing of all sources used for custom essay writing on science, literature, management, politics, etc. Custom coursework writing is about evaluation of the scientific and methodological knowledge of the student. Custom coursework of high academic levels should be based on at least 10 reliable sources including scientific literature, periodical press, and practical materials. Coursework Help It is recommended to conduct an audience analysis prior to custom coursework writing. Think about your audience to draw a picture of your readers. While writing a coursework, students should conduct the audience analysis according to four groups of questions. First, the audience should be identified (age, education, class, occupation, values, and so on). Second, audience/subject questions are asked: What does the audience know about this coursework subject? What is its opinion? Third, audience/writer questions require the student to ask: What is my purpose for coursework writing? Fourth, audience/form questions: Given my purpose, what is the best way to set the contact with this audience? We recommend answering these questions prior to coursework writing: Coursework Writing Academic coursework writing starts with defining the purpose of writing. Our writers are knowledgeable on a wide range of academic topics and they are able to provide you with custom written coursework prior to deadline. We strive to create a masterpiece because we think about the quality, not quantity. We do not try to provide you with 10-page custom coursework which is filled with irrelevant information. Definitely, we meet the length requirements, however, include only relevant information. .Com is a network of dedicated writers who are capable of custom coursework writing. Writing skills can be taught, however, without inspiration and dedication to professional writing, custom coursework is of low academic quality. Every custom coursework we deliver is fully referenced and professionally formatted. You are entitled to request unlimited number of revisions and we will work on your coursework until all of your requirements are met! Read also: Business Ethics Paper Term Argumentative Term Paper Writing Research Paper University Research Proposal Topics for a Research Paper

High profile CEOs as the topic Essay Example | Topics and Well Written Essays - 750 words

High profile CEOs as the topic - Essay Example Professional and Personal Background Whitman has had a very diverse career history, serving as an executive at Walt Disney, Procter & Gamble, Hasbro, and DreamWorks. As the President and CEO of eBay, one of her more recent job roles, Whitman was directly involved with growing eBay into the powerhouse auction site it is today, taking the company from its roots of only 30 employees to a major corporation with revenues exceeding $8 billion annually. This experience eventually catapulted the CEO to take on the senior leadership role at Hewlett-Packard, a struggling computer and technology company maintaining its fair share of financial troubles. This is her current role as a corporate executive at HP. Whitman’s personal life has been through its fair share of ups and downs, having received considerable negative publicity in 2010 when she failed to become the governor of California after spending $144 million of her own resources on the campaign. Whitman had caught national attenti on in this campaign having broken records for the most personal expenditures in history in any American election (York, 2010). This was obviously a humiliating moment for Meg Whitman. However, the governance team at Hewlett-Packard was likely not fazed by this failure, as they maintained faith in her competencies by appointing her CEO of the company in January 2011. Whitman’s Management Style and Competency Meg Whitman would be defined as a charismatic and transformational leader. Transformational leaders are those that role model desired behaviors, establish a shared vision and mission, open effective lines of communications in a decentralized structure, and also serving as a coach and mentor to employees and managers (Fairholm, 2009). As the new CEO of Hewlett-Packard, Whitman illustrates these transformational qualities with a recent set of policies involving executives and their role in the company. Whitman demanded that executives abandon their posh offices at HP and, in stead, take their job roles into regular cubicles in order to facilitate better communications with lower-level employees (Thomas White, 2012). Whitman seemed to realize the importance of maintaining more visibility in order to build a culture of cohesion and dedication that is important to turnaround a company that needs more innovation and talent management. Hard Management Practices leading to Whitman’s Effectiveness Furthermore, Whitman’s understanding of the real-world economic environment gives her advantages as a quality leader. At Hewlett-Packard, it was desired by some executives to begin acquiring other companies as a means of turning around the struggling company. However, Whitman used her long-term thinking which is important for managers in terms of planning prowess to recognize that such an activity would only further threaten the cash-strapped company and impose more debt. Instead, Whitman established the systems necessary to invest more heavily in resea rch and development as a means of improving HP’s market position. Offered Whitman, â€Å"Let’s optimize what we have before we go off and do something else† (Worthen, 2012, p.2). This is what makes Whitman such a strong manager and leader: she is able to effectively scan the external market and compare it to the current

Booming of Real Estate Market Essay Example | Topics and Well Written Essays - 2500 words - 1

Booming of Real Estate Market - Essay Example t could be seen as a growth in the economic condition of a country while might also be attributed to be a temporary ‘real estate bubble’ that will not survive for long. This boom or bubble is not only the matter of highly developed countries, rather these surging property prices could easily be noticed even in developing individual countries of the world. This paper provides an insightful study in the growth of real estate market at an international level as well as for individual countries. This paper is an investigation into the booming of real estate market in many countries of the world relating the heightening prices to the most important factor i.e., demand, and then moving beyond to other factors contributing to the growth of this trend or bubble at such a level. The major causes behind the property market bonanza observed in several countries could also be related to some macroeconomic indicators in a particular country. However, the apprehensions concerning the existence of a ‘market bubble’ should also not be ignored. Hence, this discussion is also included in the spectrum of our study of real estate market boom. Real estate market comprises a bunch of residential and non-residential sectors of the economy including housing and commercial construction sector (i.e., offices, houses, apartments, retail buildings, and also dams, bridges, roads etc), brokerage sector and real estate financing, investment and management sector etc. Thus there is an interlinked array of economic activities involved in real estate market. Real exchange property, in particular residential property is the pre-eminent asset category around the globe. It is the asset on which almost every household expends a substantial portion of income regardless of nation, caste and creed. Therefore, housing is the greatest sector contributing to the economic condition in the world. According to the US Department of Commerce (Bureau Of Economic Analysis), In the United States, the

Ethnic Challenge Essay Example for Free

Ethnic Challenge Essay The article, â€Å"Ethnic Challenge† by Hollie Shaw discussed about marketing to ethnic groups in Canada. Shaw stated that understanding ethnic groups’ culture, beliefs, and realities is the key to successfully penetrate into their market. Companies, however, need to deliver their promises to these groups to boost sales and guarantee loyalty. Even though Canada adheres to multiculturalism, Shaw further noted that marketing to ethnic groups was never the case, as ads had only featured immigrants but had not directly targeted their market before. Today, however, companies like Shoppers Drug Mart Corp. Costco Wholesale Canada Ltd. , Hudson Bay Co. , and Wal-Mart Canada Corp. , uses cultural marketing. Moreover, Shaw pointed out the case of Sunsilk, a famous shampoo brand in South Asia, which reworked its proposed ad after research found that its ad featuring a gay male hairdresser and his female client and confidante will not be effective, as South Asian women do not have this kind of relationship with their hairdressers. In conclusion, Shaw stated that ethnic marketing will become more important in the coming years as more and more immigrants are finding home in Canada. Shaw’s â€Å"Ethnic Challenge† is related to the course material in that the latter justifies the contentions discussed in the former. Shaw began the article by saying that before, big companies lacked the efforts in â€Å"marketing to Canadian immigrants† (par. 1). The course material mentioned a world systems theory, which contends that there exists a â€Å"dominant core and a subordinate periphery in the contemporary world,† so people have the natural tendency to give more importance and attention to power and authority (p. 271). Consequently, based on the theory, big companies would give marketing priority to the dominant core that holds power and authority. In addition, the ethnic groups were previously excluded in marketing and advertising since the dominant culture perceived them as different â€Å"individuals and groups who do not conform to† societal expectations (p. 272). However, Shaw pointed out that marketing, which excludes immigrants and ethnic groups has been changing, as more businesses try to target them through their ads (pars. 2-3). This new focus of marketing can be credited to the rise of new philosophical approaches on humanism that questioned power and inequality. Furthermore, as human geographers increasingly become more aware of the diversity of people and places, cultures are not just viewed as a way of life but as a process that allows involvement from people who would construct their own landscapes (p. 270). Thus, the critical knowledge that theories have laid down affect how Canadian lifestyle and living has been, including marketing and advertising. In addition, the article, which discussed the shift of focus in marketing target and the course material, which mentioned the rise of critical definition of culture are very clear manifestations that Canada respects all ethnicities, as marketing now targets previously-ignored immigrants (par. 5) and as Canadian policies continue to actively encourage multiculturalism, respectively (p. 270). After reading through the course material and the article, I have come to realize the question we should ask ourselves as native Canadians: Do we want immigrants to be assimilated or acculturated into the Canadian society? Shaw’s article answered this by clearly discussing marketing and advertising that cater to ethnic cultures, tastes, beliefs, and realities – an acculturation which allows ethnic groups to become part of the larger Canadian society, but still retaining their distinctive identity. Personally, I do not want them to be completely assimilated to our society as they have native and original cultures that they naturally live by. Thus, ads should truthfully reflect and represent their realities if companies want to be successful in their businesses. Moreover, since there is no group or culture that stands above the others, if ads need to have different versions, in different languages, let them be. In this way, every group, ethnic or not, will feel that they are given attention and they have a place in the society. Paul Dalby’s â€Å"Truly an Epidemic: The Diabetes Epidemic,† revealed that diabetes, which was once considered a disease of the middle age, is becoming an â€Å"epidemic† in Ontario as Canadians, regardless of age groups, has been found to carry the disease. The article started with the case of Michael Jacoby, once an all-star athlete but now struggling with type 2 diabetes, â€Å"in which the pancreas does not produce sufficient insulin or the body does not properly use the insulin it makes. † Ninety percent of diabetics have this type of diabetes (par. 4). Dalby further revealed that there are 2. 25 million diabetics in Canada, one-third of which lives in Ontario – a 69 percent jump of the prevalence of the disease (pars. 7-8). Moreover, what is more alarming is that â€Å"children as young as 10 years old† have been found to have diabetes (par. 0). Thus, according to Dr. Diane Finegood, â€Å"a massive campaign to change bad habits† (par 22), which means a change from â€Å"supersized food† and â€Å"sedentary lifestyles† (par. 14) to proper eating and enough exercise (par. 23) is required. The course material is related to Dalby’s article in that the former can explain the details discussed in the latter. For instance, Dalby named diabetes an â€Å"epidemic,† which the course material defined as a temporary but widespread outbreak of a disease. Furthermore, the current statistics, which stated that one-third of the 2. 5 million diabetics come from Ontario, can be explained by the fact that the province, which is home to big cities, lives a very fast-paced life and holds more food choices. Thus, there is a greater opportunity to eat unhealthy foods. Moreover, Ontario, being an industrialized area, people tend to work longer hours and thus become less active to engage in exercise. However, according to the course material, the poor are less likely to be unhealthy. In Ontario, this does not seem to be the case, as those who acquire diabetes are â€Å"poor† in lifestyle choices – presence of a different culture and lack of exercise. Nevertheless, in other countries, the poor being unhealthy is justified because they are underfed. But in the case of Canada, most people are underfed of healthy foods. Furthermore, Dalby mentioned that a change in lifestyle of bad habits is needed to stop the rise of people suffering from diabetes and get Canadians to be healthy. The course material defined â€Å"being healthy† as living a healthy lifestyle; watching good eating habits, good physical and mental health, and strong immune system; not smoking or drinking; and regularly seeing a doctor for checkups. Moreover, Dalby’s revelation of diabetes being an epidemic is a cause of alarm for everyone because as the course material discussed, there is an interconnection between population, health, and environment, a study known as medical geography. With the unstoppable increase in Canada’s population, it cannot help but worry about the cause and spread of diabetes, the huge cost of healthcare systems to fight the epidemic, and the effects of a changing environment on the health of Canadians. The data that the course material provided enabled me to be worried about my own health, as well as the health of my fellow Canadians, particularly the children. Most of us are lured by fast food and unhealthy foodstuffs because of their unique and delicious tastes and availability; most also do not even do exercise due to lack of time and unwillingness. However, living in a fast-paced world is no excuse for us to disregard our health. If more, we should be primarily concerned because our population is not growing any smaller and our healthcare facilities are not getting any cheaper. Furthermore, we have to watch carefully our lifestyles against unhealthy food and habits because with the population boom, we do not know how our world can adequately provide for our basic needs for us to live happy, healthy, and satisfying lives. In addition, the innocent little ones, so fond of sweets and junk foods should be strictly guided and monitored to eat only healthy foods because without them, how can our nation function well in the future?

Relational Dialectics: A Research Report Essay -- Relationships Sociol

Relational Dialectics: A Research Report This research of Relational Dialectics Theory refers to the book titled A Handbook of Personal Relationships, edited by Steve Duck. The title "A Dialectical Perspective on Communication Strategies in Relationship Development," written by Lesile Baxter, presents the basic strategies for an ideal relationship . The theories in which Baxter discusses describe the communication actions that a coulpe must use to establish, maintain, and dissolve their personal relationships. Contradiction is the central concept of relational dialectics. It refers to the dynamic interplay between unified oppostions. By managing three basic cotradictions; which are Autonomy-Connection, Novelty-Prediction, and Openness-Closedness, a couple can maintain a stable and healthy relationship with each other and together, accomplish success. Baxter bases her dialectical theory on the three bipolar pairs that cause contradictions. The primary or principle contradiction is Autonomy-Connection. A web of secondary contradictions, Novelty- Prediction and Openness-Closedn...

Blake Recalls Innocence and Experience Essay

When attempting to penetrate into the deeper themes of William Blake’s cycle of poems â€Å"Songs of Innocence and Experience† it can be useful to recognize that the title of the poems, as well as the subsequent division into sections of innocence and experience carries ironic connotations. Blake’s intention in this cycle of poems, which he subtitled â€Å"Shewing the Two Contrary States of the Human Soul† (Ostriker, 1977, p. 104) was to posit the relationship of individual freedom and self-determination as being at one with Divine Will. Therefore, the state of innocence which is referred to in the cycle’s title as well as in the division of poems itself is meant to suggest — not ignorance which leads to innocence — but the innocence which is gained (or reclaimed) by the experience of the Divine. In fact the first poem in the â€Å"innocence† cycle, â€Å"Introduction† makes plainly manifest, Blake’s ironic use of the titular connotations of innocence and experience. The poem’s second stanza reads: Pipe a song about a Lamb; So I piped with merry chear, Piper pipe that song again— So I piped, he wept to hear (Ostriker, 1977, p. 104) The subtlety of Blake’s theme here is so accomplished as to be almost invisible when one reads the lines without carefully probing each word for its connotations. Special attention must be given to each word-choice to extract from the sing-song pleasantness of the poem, the resounding and profound thematic ideas which lay beneath the poem’s surface. The word â€Å"Lamb† for example is capitalized not only to emphasize the mythic and religious ideas which are an intimate part of Christian symbolism, but to inform the reader that â€Å"Lamb† is, indeed, the theme of the entire poem. The repeating of the word â€Å"piped† is intended to show that the Divine voice is always trying to break through to humanity; the line â€Å"So I piped, he wept to hear† reveals that this song of â€Å"innocence† is, in fact, a song of experience: the knowledge that humanity is blind to, or in this case, deaf to, the Divine voice. While Blake emphasizes a state of idealism in his â€Å"Songs of Innocence and Experience† nowhere does he proffer the idea of passive acceptance of the world’s injustices or pain. In fact, passivity to the world’s suffering is defined not in the poems of â€Å"innocence† but in a poem of â€Å"experience† where Blake’s verdict on the lack of empathy in the modern world could be made no more certain or clear. His poem â€Å"London† is a lament for precisely this idea of passive acceptance of world injustice and suffering: In ever cry of every man, In every Infants cry f fear, In very voice; in every ban, The mind-forg’d manacles I hear (Ostriker, 1977, 128). In these lines, the capitalized word â€Å"Infants† denotes a connection to the â€Å"Lamb† of th other poems: in Blake’s â€Å"Songs of Innocence and Experience† the lamb and the child are both symbols of the individuated self, and also of the Divine Will, which Blake, as mentioned, attempts to unify in his poetry. (Ostriker). The phrase â€Å"mind-forg’d manacles† is important because it shows how a lack of empathy and compassion or even concern for the world’s troubles is a function of ignorance, of a bad kind of â€Å"innocence† a worldly oblivion, which stands in sharp contrast to Blake’s idealized state of Divine innocence which is often frustrated by the materiality of ignorance of the world, but is nevertheless, an inheritance, according to Blake, which is due to every living individual on earth. The attainment of a state of ideal innocence in Blake denotes a state of self-awareness and self-identity which steps outside of the concerns of material wealth and social standing and relies purely upon the human heart as its gauge of success and its proximity to the Divine as a measure of its truth. Reference Ostriker, Alicia. 1977. â€Å"William Blake: The Complete Poems†. Penguin Books, New York.

Hershey Report

THE HERSHEY CHOCOLATE COMPANY INTRODUCTION The Hershey Company was originally a purely chocolate manufacturer but extended to wafers and other products, some even non-chocolate. Now, the Hershey Company has grown to become a leader when it comes to dark chocolate and premium chocolate. Hershey’s Mission Statement is â€Å"Bringing sweet moments of Hershey happiness to the world every day† (www. thehersheycompany. com).This means delivering quality confectionary to consumer for all occasion, being a dominant and fun organization for the employees, having good business relationships for growth with customers, suppliers and business partners, creating value for shareholders and philanthropic activities for society as a whole. The company, adhering to its Mission from the founding day till today, strives to continuously create value by developing a number of products to cater to frequently changing consumers’ desire.Hence by creating a diverse portfolio which transfo rmed customer desires to reality, and by maintaining its quality The Hershey Company has managed to become one of the top chocolate brands in the market. HISTORY Hershey’s derived from a single decision- the decision of candy manufacturer Milton Hershey. In 1894 he decided to produce sweet chocolate which would coat caramels. He started off an enterprise and called it The Hershey Chocolate Company, located in Lancaster, Pennsylvania. In 1900, the Hershey Chocolate Company started the production of milk chocolate bars, chocolate wafers and more.Hershey was the company which made the once a luxury item affordable to the common public by choosing to produce at a mass level. By using mass production the company had lowered its per unit cost and hence was able to sell it at a lower cost than other chocolates. The success of high sales led to Hershey’s expansion of new chocolate factories, one of them being in south-central Pennsylvania in Derry Township, close to the ports of New York and Philadelphia which supplied the imported sugar and cocoa beans needed, surrounded by dairy farms that provided the milk required, and with a local labor supply of honest, hard-working people.By 1905 the production of chocolate in this factory was flourishing. Today, the Hershey Company operates all over the world, employs more than 12,000 people and generates revenues of more than $5 billion. (www. thehersheycompany. com) ENVIRONMENTAL ANALYSIS Sales of chocolate depend majorly on the demand of chocolate, and these demands fluctuate heavily. And hence the success of a chocolate industry relies heavily on whether it’s the Easter, Halloween or Christmas season or a plain summer day, sales being lower in the latter.It has been noted that sales of Hershey’s or any chocolate brand for that matter, increases during the third and fourth quarter of the year, that is, the holiday seasons. For Hershey’s, the difference in the net sales of the first quarter of 2009 and the third quarter of 2009 was $248,087,000. (www. thehersheycomany. com). Judging from this, we can safely deduce that chocolate sales, on a large part, depends on the environment. If we look at the social environment, there are all sorts of consumers with different demands.Some would prefer cheaper chocolate and would be more than ready to compromise on quality and consider it just a snack while others demand a rich taste making chocolate more of a luxurious item. This requires the industry to produce a variety of products to meet the needs of as many customers to ensure greater sales. But there is also the issue of brand image. If a company produces both rich and cheap quality products, it does not develop a specific image of the brand. Hence the business needs to identify what demographics they want to cater to. The Hershey Company has a number of competitors.The company itself has an average of 5 billion dollar sales annually, 5132. 8 million dollars in 2008 (theher sheycompany. com) and employs 14,400 employees which is quite a large number but there are other similar brands in the market. Major competitors of Hershey’s are: †¢ Cadbury, with a sale of 7,792. 3 million dollars and 45,000 employees in 2008. †¢ Mars, with sales reaching 30,000 million dollars and a total of 70,000 employees in 2008. †¢ Nestle with sales of 104,060. 9 million dollars and 283,000 employees in 2008. (www. hoovers. com) MARKET ENVIRONMENT ANALYSISPorter’s Analysis By using ‘Porters five forces’ we can analyze the industry and subsequently to develop business strategy. These five forces present in the marketing environment will help determine the intensity of competition intensity and hence attractiveness of a market. In the marketing context, attractiveness refers to the overall profitability of the industry. A profitable business is an ‘attractive’ industry wherein the combination of these forces acts to pull up the overall profitability. Bargaining Power of Suppliers: The supply of Cocoa is limited.Since it is produced in areas with tropical weather, a lot of chocholate manufacturers have to import the cocoa. Suppliers have more bargaining power over the chocolate industry since cocoa suppliers are limited (www. bpi. cam. ac. uk). Bargaining Power of Customers: Bargaining power of customers of Hershey is moderately high. From Hershey’s annual reports, we can see that sales volume is high for The Hershey Company and whenever consumers buy in large volumes, their bargaining power increases. This is specifically applicable to retailers, more specifically to retailers like Wal-Mart.Wal-Mart and other retailers who purchase large volumes of chocolate can bargain for lower prices and the industry’s profits can decrease. Threat of New Entrants: Threat of new entrants is not a major concern for The Hershey Company as Hershey’s uses the technique of mass production (Evan Carmi chael) that is, produces on a mass level and has achieved economies of scale. A new entrant would therefore have to be a mass level manufacturer. Also, there are factors such as capital requirements and channels of distribution which make it harder for business to be set up on a large level and to get the sales going.And, of course, there has to be something that sets apart the new entrant’s products from the existing businesses’ products. Threat of Substitute Products: Since chocolate is not a need-based product and a number of people consider in just a snack, they look to towards other products such as chips, ice-cream, other flavored products such as vanilla, orange etcetera as well. Also there are many people who deem chocolate as unhealthy and fattening and are ready to substitute it with other products. Competitive Rivalry within n Industry: Hershey is not the only chocolate company around. There are a lot more chocolate brands which are as established as Hershey . Consumers have a choice of buying Hershey or Cadbury or Mars or other more generic chocolates, and this provides a significant amount of competition. Hershey’s has to compete against other chocolate brands and watch out for substitute products which makes competition intense. However, this analysis looks at the forces closely affecting the business i. e. the micro environment.Hence the Porter’s Analysis is not a hundred percent useful on its own. For most marketing experts, porters five forces analysis is only a starting point or sort of a â€Å"checklist† and therefore the benefit of this analysis can be taken only when used in conjunction with other analysis techniques. SWOT Analysis STRENGTHS: †¢ Rich history full of tradition, originality and philanthropic service: The Hershey Company produced Hershey’s Tropical Chocolate bars and Field Ration D bars for the troops at war giving it points for both originality and patriotism.Milton Hershey has a lso opened the Hershey Park in 1907 (www. hersheypa. com) †¢ Strong Brand Name and Image: Hershey has been in the market since 1894 and since then it has created a strong brand name and image. †¢ Diverse Product Portfolio: Hershey’s Chocolate Bar, Almond Joy, Kit Kat, Hershey’s Kisses, Mounds, Reese’s, Payday, York Peppermint Pattie, Milk Duds, Mr. Goodbar, Rolo, Skor, Whatchamacallit, Whoppers and Krackle Bar are only a few of Hershey’s products amongst many more. Having a huge variety of products increases chances of high sales for the company. Strong Alliances: Apart from acquiring a number of popular chocolate/candy manufacturing companies and has acquired licenses for producing and selling Cadbury and Nestle products, it has also, recently allied with Starbucks, which lead to a 30% increase in profits for Hershey. (MarketWatch) OPPORTUNITIES: †¢ A number of consumers desire and demand richer products and this gives Hershey to gain more of the upper strata of society †¢ The Hershey Company joined up with Starbucks, which was a wise move as it contributed to a 30% growth in Hershey’s profit (MarketWatch).More joint ventures with, for instance, Dunkin Donuts would boost sales of Hershey. †¢ In today’s day and age, people have started giving more importance to holidays as noted in the Quarterly reports of Hershey sales were higher in the holiday seasons. Hershey can use this to focus more on chocolates as gifts. †¢ Price decline of sugar †¢ Outsourcing of labor to cheaper areas WEAKNESSES: †¢ Hershey is North America’s largest chocolate producer (The Hershey Company) but the same cannot be said when it comes to the international market. Currently, the company’s presence is limited to Brazil, Canada, Mexico, and the United States. www. investopedia. com) †¢   A key weakness of Hershey is that it does not have much sales in the Asian markets and since Asia is the largest continent and a huge population, it is missing out on a lot. †¢ Price inflation is also an issue. As prices are relentlessly increasing, consumers think twice before purchasing a lot of things and Hershey products are no longer item that once can buy with the loose change in their pocket. Less people are willing to buy chocolates frequently. THREATS: †¢ There has been an increase in Nut allergies both in the UK and USA. ut allergies. (AAIR). A lot of Hershey products uses nuts and it has to consider this fact. †¢ Obesity is also on the rise and according to Centers for Disease Control and Prevention, there has been a massive increase in obesity. â€Å"In 2008, only one state in the United States of America (Colorado) had a prevalence of obesity less than 20%†. Though there is no proof that chocolate equals obesity but that is the general conception and heatlh conscious people tend to buy little or no chocolate. If the health trend rises chocolate sa les will gradually decrease. Technology is becoming more and more advanced every day, and in order to be retain its economies of scale and to remain competent, Hershey has to keep up with technological progress in manufacturing and this will automatically increase cost.. †¢ A recent issue has been minimum wage for labourers. â€Å"Effective July 24, 2009, the federal minimum wage increases to $7. 25 per hour†. (Labour Law Center) †¢ Price of milk has been on a steady rise. Milk prices reached its peak in July 2007 and consumers paid â€Å".. an average $3. 80 a gallon, compared with $3. 29 in January†¦Ã¢â‚¬  (Vandore, 2007).If this trend continues in the future, Hershey will have to increase prices due to increased costs of production hence sales could plummet really low. †¢ There has also been a steady price increase in gasoline. In the Clayton News Daily, â€Å"The annual average price of regular unleaded gas is expected to increase from $2. 35 per ga llon in 2009, to $2. 83 in 2010, with similar price hikes on heating oil and diesel fuel†. In this case production costs of running the heavy machinery in factories will increase significantly, making it difficult for Hershey to maintain reasonable price of its products. SWOT of CompetitorsAmongst Hershey’s competitors, Cadbury is one of the major ones. Below is a brief SWOT analysis for Cadbury. |STRENGTHS |WEAKNESSES | |Has been in the market for 200 years- well established brand name &image. |Small product portfolio. There’s not much variety. | |Products sold in over 200 countries. |Very few new products are created by own group. | |High profits | | |Has been awarded Royalty. | |OPPORTUNITIES |THREATS | |Can expand into new markets |Other established brands in the market | |Should produce new products |Diversification of other brands into the market | MARKETING STRATEGY PRODUCT:The Hershey Company has a number of products, the main categories being as foll ows: 1. Chocolate Candy: This includes Hershey’s Kisses, Hershey’s Bliss, and Hershey’s Milk Chocolate amongst a lot of others. 2. Pantry Items: This category includes Hershey Syrup, Hershey Toppings and Hershey’s Hot Cocoa mix etcetera. 3. Snacks: Some products of this category are Canola Bars, Snacksters, 100 Calorie Bars and SnackBarz. 4. Gum and Mint: BreathSavers mints, Bubble Yum bubble gum and Ice Breakers are the products of this category 5.Sugar Confectionary: To capture the market who is sugar conscious or health conscious, Hershey’s developed Hershey's Sugar Free Candy The Hershey Company has, in addition, acquired licenses to manufacture and sell chocolate and non-chocolate products of other brands such as Nestle Kit Kats, Rolos, and Cadbury. It also acquired a number of companies and now Jolly Rancher, Bubble Yum, Mauna Loa, Reeses, Whoppers, Twizzlers and Young & Smylie products are officially a part of the Hershey Company. PRICE: Her shey’s chocolates are priced at a moderate level.A plain Hershey bar of 1. 55 oz is priced at $0. 99 and a Toblerone, 1. 7 oz bar, is priced at $1. 49. Toblerone is 50% more expensive than Hershey, as we can see below. Following is a list of the general pricing of Hershey Products: †¢ Hershey’s Milk Chocolate (1. 55 oz) priced at $0. 99. †¢ Mr. GoodBar (1. 75 oz) priced at $0. 99 †¢ Almond Joy 8 Pack (0. 6 oz x 8 pieces) priced at $2. 45 †¢ Almond Joy Eggs (1. 1 oz) priced at $0. 99 †¢ Cadbury Caramel Eggs (1. 2 oz) priced at $0. 99 †¢ Black Licorice from Y (8 oz bag, containing 55 pieces) priced at $4. 5 †¢ Bubble Yum (o. 17 oz oz x 5 pieces) priced at $0. 99 We can see the general pricing trend of Hershey, as almost all 1. 5 to 2 oz bars are priced at 0. 99 dollars PLACE: Hershey sells its products at a wide array of places. It sells to wholesale distributors, wholesale clubs, mass merchandisers, grocery stores, drug stores, vending companies, convenience stores, department stores, dollar stores and natural food stores. Then these customers of Hershey sell to end consumers in approximately 2 million outlets all over North America and worldwide. (The Hershey Company)One of the largest distributors of Hershey products is the Mc Lane Company Inc. , which in turn sells to other stores. It is the main distributor for Wal-Mart which is one of the few places which sells products of the Hershey Company. (The Hershey Company) PROMOTION: The Hershey Company uses a variety of mediums and techniques for advertising and promotion. Apart from regular mediums such as Billboard advertisement, Newspaper and magazine advertisements and Television commercials, it uses other techniques like using movies and Box Office to promote their company.For instance, in Hershey’s â€Å"Hulked-Up† promotion, you â€Å"enter to win† a Hulk Hummer and get a free T-Shirt by checking out featured products (ComicBookMovie. co m). Other promotions include HERSHEY’S Camaro Sweepstakes to win a 2010 Chevy Camaro, HERSHEY'S KISSES Cookie and HERSHEY’S and the Young Survival Coalition which was used to create breast cancer awareness along with promoting Hershey. (The Hershey Company) ADVERTISEMENT CRITIQUE FINANCIAL ANALYSIS Looking at the financial statement of the last five years (www. thehersheycompany. om) has given the following results: †¢ Net Profit 10. 1% of Sales in 2005. †¢ Net Profit 11. 3% of Sales in 2006. †¢ Net Profit 4. 32% of Sales in 2007. †¢ Net Profit 6. 06% of Sales in 2008. †¢ Net Profit 7. 94% of Sales in 2009. These profitability ratios show that while Hershey has performed better in 2009 than two of its preceding years, its profits have decreased considerably compared to 2006. 2006: By taking a closer look at the quarterly reports of Hershey for these years it is noted that the first half had strong but the second half of 2006 saw a slow-down in sales.The Hershey Company’s long-term strategies seek to attain net sales growth of 3% to 4% annually (The Hershey Company) but results for 2006 did not meet their goals. Net sales growth was 2. 58% for 2006. There was a decline in market share during the second half, mainly in North American. Hershey tried to gain momentum again and succeeded with time but at a price. Apart from the increased interest costs for that year there were increased spending on advertising starting from the fourth quarter and continuing well into 2007, affecting the net profit for 2007 drastically. From a net profit percent of 11. % in 2006, it went down to 4. 32% in 2007. 2007: 2007 was also a difficult year. Net sales growth in this year was 0. 05% which is not even close to the company’s goal of 3%-4% per year, even with the increased sales from international business and sales from the Joint Venture formed with Godrej Beverages & Foods Limited formed that year (Wikipedia). Sales in North America was low, costs incurred were much higher than the previous year and the company saw a much lower profit in 2007. Business realignment and impairment costs rose from 14,576,000 to a whopping 276,868,000.The difference in net income percentage was -61. 7%. Increased investment spending for advertising and expansion of our international infrastructure also contributed to the lower income in 2007. 2008: Net sales growth increased from 0. 05% to 3. 8% in this year. The net income percentage which was negative in the previous year turned into a positive 45. 4%. Needless to say, Hershey gained momentum in the market again. Results for the 2008 up to mark and met the Hershey Company’s goals and expectations. FUTURE TRENDS Health Awareness: Many people don’t use chocolate for fear of become fat, getting acne or other health reasons such as cholesterol. This may reduce sales. †¢ Allergies: some children and adults have allergies, most commonly peanut allergies and o ther nut allergies. This, also, may decrease sales. †¢ High Class society gatherings/increased importance to holidays such as Halloween, Easter, Christmas which use a lot of chocolate and chocolate products. This could increase sales in the future. †¢ Price of cocoa and Price of fuel: The price of these two commodities will effect sales negatively if they continue to rise.RECOMMENDATIONS FOR FUTURE: Keeping in mind the factors and trends that may increase or decrease sales in the future, Hershey can take a number of steps to improve their chances of turning unfavorable situations into ones that will actually benefit the company. A lot of people think of chocolate and think of one of these words: â€Å"junk food†, unhealthy†, â€Å"fattening† and so on. But the fact is that chocolate can actually promote good health. Especially dark chocolate, which has anti-oxidant effects and generates antithrombotic mechanisms, can lead to better cardiovascular health (The Pediatric Infectious Disease Journal).In layman terms this means it prevents the blood in the heart from clotting up. Hershey’s can use this knowledge for a different spin on their advertisements and removing the concept of unhealthy chocolate. Also many people and children have nut allergies, and since a lot of Hershey’s products include hazel nut and peanuts, this can pose a problem But with careful and well defined market research Hershey’s can overcome the problem of its chocolate bars containing nut not being sold, by finding out approximately what population of chocolate lovers is allergic to nuts and other ingredients which prevent them from buying chocolate.Another trend which poses a problem is the economy. Prices are constantly on the rise and cocoa and fuel are the two major concerns. Increase in fuel prices may lead to closure of a few plants to save on costs, or if the plants are not closed, prices of products may have to be raised to cover up the costs. Prices of cocoa are also on the rise, and an increase in this raw material may lead to an increase in price of the end-products. Since cocoa is produced in a few countries with tropical climate, chocolate manufacturers in colder climates have to import cocoa. Hershey has to pay mport taxes on top of the increased prices due to the global deficit of 145,000 tonnes of cocoa in the 2007-2008 season (confectionarynews. com). To reduce this cost, Hershey has two options. Either to buy as much cocoa in bulk as possible when prices are low and to buy as minimum as possible when the prices are high, or to outsource their manufacturing to places like Indonesia or Ghana where cocoa production is the largest (BBC News). CONCLUSION Hershey is a company which is already popular, but with a few well planned strategic decisions has the potential to be much more successful.They can do this by a reducing their costs, starting up new subsidiaries, perhaps even starting up production of th eir own cocoa beans instead of importing from Indonesia, Ghana and other cocoa manufacturers. The next thing they have to do is increase their advertising to countries Asia, as Asia has a large number of potential consumers.. APPENDIX REFERENCES About The Hershey Company. (www. thehersheycompany. com) < http://www. thehersheycompany. com/about/> Asthma and Allergy Information and Research. Nut Allergy- The Basics < http://www. sers. globalnet. co. uk/~aair/nuts. htm> BBC News. Peanut allergy on the increase < http://news. bbc. co. uk/2/hi/2487769. stm> BBC News. BBC News. Cocoa price hits 14-year-high Clayton News Daily. Confectionerynews. com. Future of cocoa prices uncertain, says ICCO. ComicBookMovie. com. Centers for Disease Control and Prevention Emma Vandore. Got Milk? More People Want It Now. Contra Costa Times. Evan Carmichael. His Secret Recipe: How Hershey Achieved Success Groovy Candies. Hoovers. Labour Law Center.Federal Minimum Wage Increase for 2007, 2008, & 2009 Lunde ll, Dean â€Å"Capitalizing on Our Candy Cravings (NSRGY, CSG, HSY). † Investopedia. com. August 1st, 2007. November 13th, 2007. Investopedia website: Investor Relations: Annual and Quarterly Reports (www. thehersheycompany. com) MarketWatch. Hershey's 3rd-quarter profit rises 30% ; http://www. marketwatch. com/story/hersheys-third-quarter-profit-rises-30-2009-10-22; Products (www. hersheys. com) The Pediatric Infectious Disease Journal. Plasma antioxidants from chocolate Oct, 2003 . Volume 22 Issue 10. p A7

Learning Vocabulary With Word Forms

Learning Vocabulary With Word Forms There are a wide variety of techniques used to learn vocabulary in English. This learning vocabulary technique focuses on using word forms as a way to broaden your English vocabulary. The great thing about word forms is that you can learn a number of words with just one basic definition. In other words, word forms relate to a specific meaning. Of course, not all of the definitions are the same. However, the definitions are often closely related. Start off by quickly reviewing the eight parts of speech in English: VerbNounPronounAdjectiveAdverbPrepositionsConjunctionInterjection Examples Not all eight parts of speech will have a form of each word. Sometimes, there are only noun and verb forms. Other times, a word will have related adjectives and adverbs. Here are some examples: Noun: studentVerb: to studyAdjective: studious, studied, studyingAdverb: studiously Some words will have more variations. Take the word care: Noun: care, caregiver, caretaker, carefulnessVerb: to careAdjective: careful, careless, carefree, carewornAdverb: carefully, carelessly Other words will be especially rich because of compounds. Compound words are words made up by taking two words and putting them together to create other words! Take a look at words derived from power: Noun: power, brainpower, candlepower, firepower, horsepower, hydropower, powerboat, powerhouse, powerlessness, powerlifting, powerpc, powerpoint, superpower, willpowerVerb: to power, to empower, to overpowerAdjective: empowered, empowering, overpowered, overpowering, powerable, powered, powerful, powerlessAdverb: powerfully, powerlessly, overpoweringly Not all words have so many compound word possibilities. However, there are some words that are used to construct numerous compound words. Heres a (very) short list to get you started: airanybackballroomdayearthfiregrandhandhomelandlightnewsrainshowsandsometimewaterwind Exercises for Using Your Words in Context Exercise 1: Write a Paragraph Once youve made a list of a few words, the next step will be to give yourself the opportunity to put the words youve studied into context. There are a number of ways to do this, but one exercise I especially like is to write an extended paragraph. Lets take a look at power again. Heres a paragraph Ive written to help me practice and remember words created with power: Writing a paragraph is a powerful way to help you remember words. Of course, it takes plenty of brainpower. However, by writing out such a paragraph you will empower yourself to use this words. For example, you might find creating a paragraph in powerpoint on a PowerPC takes a lot of willpower. In the end, you wont feel overpowered by all these words, youll feel empowered. No longer will you stand there powerlessly when confronted with words such as candlepower, firepower, horsepower, hydropower, because youll know that they are all different types of power used to power our overpowering society. Ill be the first to admit that writing out a paragraph, or even trying to read such a paragraph from memory might seem crazy. It certainly isnt good writing style! However, by taking the time to try to fit as many words made up with a target word youll be creating all sorts of related context to your word list. This exercise will help you imagine what type of uses can be found for all these related words. Best of all, the exercise will help you map the words in your brain! Exercise 2: Write Sentences An easier exercise is to write out individual sentences for each word in your list. Its not as challenging, but its certainly an effective way to practice the vocabulary youve taken the time to learn.

10 Tips for Getting a Staff Writing Job

10 Tips for Getting a Staff Writing Job 10 Tips for Getting a Staff Writing Job 10 Tips for Getting a Staff Writing Job By Mark Nichol Chances are that your job involves some writing, but perhaps demonstrating that skill doesn’t constitute enough of your workload, or it’s not the type of writing you’d like to do. Or perhaps you’re still in college, or have a job that doesn’t involve writing any more complicated than signing your time sheet. Regardless of your situation, at least some of the following tips will help lead you toward the writing job you want. 1. Develop a portfolio of college or continuing-education writing projects that resemble the work you would like to do professionally, and distribute it, or samples from it, to people who work at a company or in a profession that interests you. 2. Blog about your passions, on your own blog or someone else’s. Again, emulate the kind of writing you want to get paid to do. 3. Find people who do what you want to do for a living and volunteer to do some writing for them to supplement, not to pass off as, their own assignments. 4. Submit articles to a local publication or to a website for a nonprofit organization with a mission or an area of interest that appeals to you. If they can’t pay you, offer to write for them anyway (at first). 5. Obtain an internship in a professional field you’d like to be part of, and persist in asking people you report to for writing assignments until they comply just to get you out of their office. Make yourself indispensable so that when a writing position is created or becomes vacant, managers will think of you. 6. Get an entry-level job in a company or organization that sells or does something you like, and act like an intern. And, just as an intern should, become the person known for stepping up and solving problems so that your name comes up when a writing-job vacancy appears. 7. To help you develop your skills, study the publications you desire to contribute to or familiarize yourself with the types of documents you wish to write. 8. At informational interviews, ask what people in the interviewees’ positions look for when they assign or accept content, and refer them to your blog or another online source of samples of your writing and ask if they can spare some time later for a brief critique. 9. Volunteer for a group or organization that supports or otherwise is integral to the profession you want to work in. Offer to be a chapter secretary or outreach coordinator or webmaster/website content manager all jobs that require writing. 10. Start out as a freelance writer (search this site for those keywords for information and advice), and ask your clients to let you know about job openings at their company or elsewhere in the industry. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Freelance Writing category, check our popular posts, or choose a related post below:Grammar Test 1Do you "orient" yourself, or "orientate" yourself?Educational vs. Educative

Nitrogen Recovery in WasteWater Treatment Term Paper

Nitrogen Recovery in WasteWater Treatment - Term Paper Example Nitrogen in domestic wastewater consists of approximately 60 to 70 percent ammonia?nitrogen and 30 to 40 percent organic nitrogen (Tchobanoglous et al. 2003; Crites and Tchobanoglous 1998). Environmental Effects Health Effects from Drinking Groundwater Contaminated with Nitrates- Human health concerns from nitrates in groundwater used as a drinking water source primarily focus on methemoglobinemia, however some studies suggest that nitrates may increase the risk of birth defects and development of certain cancers in adults. Surface Water Pollution with Nitrogen- The harmful effects of eutrophication due to excessive nitrogen concentrations in the aquatic environment have been well documented. Algae and phytoplankton growth can be accelerated by higher concentrations of nutrients, leading to harmful algal blooms, hypoxia, and loss of submerged aquatic vegetation (SAV). In addition to stimulating eutrophication, nitrogen in the form of ammonia can exert a direct demand on dissolved oxy gen (DO) and can be toxic to aquatic life. Even if a wastewater treatment plant (WWTP) converts ammonia to nitrate by a biological nitrification process, the resultant nitrate can stimulate algae and phytoplankton growth. Removal of nitrogen from wastewater is a complex process, even for large wastewater treatment plants. Quality control of nitrogen removal processes from individual onsite wastewater systems is even more difficult to manage. Most of the nitrogen is released as nitrate (NO3-), which is highly mobile in the soil water. Wastewater treatment has generally been defined as containing one or more of the following four processes: (1) preliminary, (2) primary, (3) secondary, and (4) advanced (or tertiary) treatment. Preliminary treatment consists of grit removal, which removes dense inert particles, and screening to remove rags and other large debris. Primary treatment involves gravity settling tanks to remove settleable solids, including settleable organic solids. The perfo rmance of primary settling tanks can be enhanced by adding chemicals to capture and flocculate smaller solid particles for the precipitation and removal of phosphorus. Secondary treatment follows primary treatment in most plants and employs biological processes to remove colloidal and soluble organic matter. EPA classifies advanced treatment as â€Å"a level of treatment that is more stringent than secondary or produces a significant reduction in conventional, non?conventional, or toxic pollutants present in the wastewater† (U.S. Public Health Service and USEPA 2008). Effluent filtration and nutrient removal are the most common advanced treatment processes. Nitrogen Removal Processes The biological removal of nitrogen is carried out through a three-step process: (1) the conversion of ammonia from organic nitrogen by hydrolysis and microbial activities, called ammonification; (2) the aerobic conversion of ammonia to nitrate by reacting the ammonia with oxygen in a process call ed nitrification; and (3) the conversion of nitrate to nitrogen gas by reacting the nitrate with organic carbon under anoxic conditions in a process called denitrification. The nitrification process is accompanied by the destruction of alkalinity (e.g., bicarbonate, HCO3-, is neutralized to carbonic acid, H2CO3). Alkalinity is recovered as part of the denitrification process with the generation of hydroxide. The chemical equations involved in the biological conversion of nitrogen are as follows: 1. Formation of ammonia fro

Liberal market economy Essay Example | Topics and Well Written Essays - 1000 words

Liberal market economy - Essay Example According to Maurice Mullard, there is a linkage between the commitment to liberal democracy and the concept of market liberal economies. The democracy and market economy are linked with each other. In a democratic country, the policy guarantees the people to choose the government. Similarly, the liberal market economy provides choices in employment, consumer products, education facility and provisions of health. The democracy cannot survive without any commitment towards a market economy and the market economy cannot survive outside the political democracy (Mullard, 2004). The liberal market economy has the potential to outperform the capital economy. The social environmental factors of a liberal market economy are highly influenced through the nature of autonomous work of the economy itself (Pagano & World Institute for Development Economics Research, 1996). The US and the UK economies are strongly anti-trust regulations that forbid the firm’s entrance to financial credit an d capital markets that are driven by profitability and expectations of the market. The liberal market economy strongly follows the philosophy of neo-classical economics in which the firms function in a ‘perfectly competitive’ market and are determined by the short term profits (Deller, 2005). The economist Bennet Harrison and David Gordon viewed that the firms in the US and the UK in the liberal market economy reduces the costs to increase the profit margin in the short run. In a coordinated market economy, firms increase the profit margin through the enhanced productivity, technical advancements and labour training methods. The liberal market economy in view to the bankruptcy as a legitimate business strategy differentiates from coordinated market economies. In the US market, firms use the bankruptcy business strategy as an option to negotiate the labours’ and the suppliers’ contract. The best example was the United Airlines that used this strategy and re structured itself in reducing the costs (Deller, 2005). This kind of strategy has become well known for the motive of short run profitability that has increased the gap between the primary and secondary labour market conditions. A study conducted by Dirk Akkermansa, Carolina Castaldi and Bart Losc found out that liberal market economy and coordinated market economy comprise diversity economies that illustrate varied patterns of specialisation and in comparison, they are quite heterogeneous across the industries. The scholars have concluded that the liberal market economy approximately specialises in essential innovations in industries that are related to electronics and chemicals while the coordinated market economies concentrate on transport equipment industry and machinery industry (Akkermansa & Et. Al., 2008). According to Marijana Milic, the liberal market economy follows the philosophy that assists in promoting laissez-faire capitalism, maximum of free trade and competition. Th e liberal market economy provides rights and freedom to every country in order to enhance the development of the economy according to the supply and demand forces of that country (Milic, 2010). The liberal market economy has a representative relationship with the states and offers special treatment to the big corporations in concentration of economic power. This influences the people in general due to the

Wiiliam Grimes Dough a la mode Essay Example | Topics and Well Written Essays - 250 words

Wiiliam Grimes Dough a la mode - Essay Example expense accounts and tax write-offs for company meals could be manipulated and massaged to present a situation in which the diner is able to reward his/her guests and himself/herself with a delicious meal while seeking to write this luxury off on an expense report (Grimes 1). Such a practice is becoming more and more common in the current business setting as individuals seek to maximize their own happiness/utility while on business trips while all the time reneging on the expenses through various â€Å"imaginative† accounting procedures that either help to shift the burden of payment onto the company they are employed by or even ultimately to the taxpayer via a tax write off at the end of the year. In this way, the author’s work can be understood to present a topic of responsibility. Even though the author himself does not feel guilty for spending large amounts of money on the food that he samples, he realizes the reason is because it is his job to do so. However, with individuals that are merely attempting to game the system and get something for nothing, the situation is altogether different. Grimes, William. "FOOD; Dough A La Mode." The New York Times. The New York Times, 06 June 2004. Web. 06 Nov. 2012.

Critique Of Difficulties For Students Studying Abroad English Language Essay

Critique Of Difficulties For Students Studying Abroad English Language Essay Introduction The article, Cultural Variations: Difficulties for Students Studying Abroad, was written by Ballard and Clandchy, in 1984. The authors describe three kinds of difficulties which students studying abroad have to face, different styles of thinking, learning, writing and presenting ideas. They also point out that if overseas students want to have a good studying and living condition, they must try to change their thinking, learning and writing style into critical and analytical approach in order to adjust to the western country. Generally the viewpoints are good, but there are some weaknesses about examples which should be re-evaluated. Summary To the first question-different style of thinking, the authors observe that culture variation lead students with different context think for different purposes. This phenomenon is not only for the different languages, but also culture background. An example about a Japanese student studying at Australia is given to support this view. He was a good student who had studied Economics for two years in Tokyo before coming to Australia. However he even could not pass the exam and mistook the meaning of his essay question because of different thinking style. When he was able to see the problem and adapted to the Australian thinking pattern, he became a promising student again. The authors second main point is different styles of learning. They present three kinds of learning method: reproductive approach, analytical approach and speculative approach. Different students from different culture background are used to their own ways of learning. When they come to a new academic environment, it is hard for them to develop a critical and hypothesising attitude towards tasks. A Singapore undergraduate, a Japanese MA student and an Indian PhD students comments proved that the variety of learning style make them unfit. An Indonesian postgraduate also suffered with the studying problem when she moved to Western university. Once she switched her thinking and learning approach and began to ask questions, she was successful. Moving on to the third style main pointstyle of writing and presenting ideas, the authors refer to Kaplans research. He argues that there are five independent patterns for writing: English pattern, Romance and Russian pattern, Semitic pattern and Oriental pattern (cited in Kaplan). Each pattern has its own characteristic. For example, English pattern is a linear one, moving from main opinions directly to examples, which is totally different from Oriental pattern, indirectly, circling round the main ideas for avoiding making an ultimate conclusion. Critique In the article, Ballard and Clanchy point out that Asian student should exert critical thinking to adjust to the Western learning system. Though the authors viewpoints were raised in 1984, I agree with it to a large degree. But there is no example about Chinese students in the article and many examples are not powerful enough to support their view. Overseas students lack critical thinking, even today Though the article was written in 1984, generally its views are good, many of which are still valid today. Back to Chinese traditional culture, the thinking and learning style are different from that of western countries. In China, we were used to absorb what teacher said, and never doubted whether it was right or not. Because in our eyes, teachers duty is to preach, teach and disabuse, so they must be exactly right (Patrick Huang, 2009). If someone is doubtful of teachers words or theories on the book, he will be regarded as not respecting teachers or crazy. When I came to the UK, what I felt on the lectures made me to recognise the learning style is different from China. Whenever, British students feel a question got them, they would put up their hands, though in my mind, the question was easy. On the lectures, it is can be often heard from a teacher: Are you all happy with that? It is the time that the teacher wants to get some feedbacks from his students, whether they understand his lecture or not. Most of the time, some British student will shout out what make him confused. But to our Chinese, though the question is really hard, we would read some reference books rather than to raise it up on the lecture, because there is a high-self-esteem ideology in our mind. I will feel shame if all of the other classmates understand the question, but me. Examples are not powerful enough As mentioned above, the authors ideas are generally good, but the examples used in the article are not convincing evidence to function as the authors expect. Firstly, the examples in the article are not enough in quantity and quality. In my opinion, a questionnaire about whether different culture context have different learning style and comparison between Asian students and Australian students should be done in Ballard and Clanchys investigation. An example like Biemans and Mil raised in their research is expected: 25 Chinese students and 16 Dutch students were divided into two groups respectively. Most Chinese students have the characteristics that reflect a reproduction-directed and an undirected learning style, while the Dutch students as a group do not demonstrate any one particular learning style (Biemans and Mil, 2008). In addition, the evidence is not relevant to Chinese students. According to Ku at el, the most common difficulties For Chinese students are associated with language ability, academic performance, and social adjustment (Ku at el. 2001). It is thus clear, besides critical thinking and learning strategy, language ability is another obstacle which limits Chinese students progress. Another weakness is the analysis Ballard and Clanchys did is not deep going. To the Chinese style of learning, it must be retrospect to the fundamental education for children. I have read a funny story about a Chinese couple, taking 3 year-old son, visited their American friends who had 3 children. When these children played the building block, the Chinese child often asked his mother to help him, while these American children never did that. Oppositely they were happy to help their new friends solve the problem. At dinner, these American children were happy to see the guests using chopsticks, so they copied the actions to eat food. Whereas the Chinese kid did not want to eat by himself, just shouting: mom feed me, mom feed me The Chinese lady had no choice but feed him. It is an example in our daily life, yet we can get more information and think deeply rather than the superficial meanings. Sometimes we consider kindergarten or primary school is where fundamental education begins. W ell actually parent is childrens first teacher whose teaching style effects initiatory learning style of the kids. In my opinion, most Chinese parents like to teach their children hand by hand. Just like my parents, when I was young, they checked up my homework every day and told me to remember the equations or formulae time after time. Western country parents will not do that, because they think that is the teachers work. They just tell the children to learn by themselves. So when children step in schools, they would be used to the ways of learning from their parents. And also the teachers, under different culture context, teach their students with different ways. These factors lead students to form the habit of how to learn and not adapt to other style of learning. Just like the authors mentioned, we cannot say which learning method is superior to the others. Reproductive style lay emphasis on memorisation and imitation, which, I think, is suitable for primary schools study, not for high school or university, because it prepares students for bigger tasks ahead. But when they go to study abroad, normally western countries, the speculative style of learning, such as, group discussion, questionnaire, makes them uncomfortable. Otherwise, with the combination of eastern and western culture, more and more universities of the eastern countries have begun to attach importance to analytical and speculative learning style and encourage students to ask questions. Conclusion When a western university takes over an overseas student, I think, his marks and English level must be both good enough. Maybe only the way of learning and thinking is different from that he acquired in his country. What he needs to do first is to learn how to ask questions. Never be shy! And then try to use critical and analytical views to do the different tasks. When he breaks through these main points, everything will go well. He can prove he is excellent both in his country and abroad.