Fashion Market Case Study Example | Topics and Well Written Essays - 2750 words

expressive style Market - Case Study ExampleThe essay Fashion Market - UK talks ab bring out UK way merchandising. Zara is a leader in providing variety and choice to its consumers. It has been able to produce around eleven grand piano styles every year and is highly founding driven. Therefore freshness and innovation is a key violence of Zara. H&M Fashions is another well known brand for the fashion market in UK. It stands for Hennes & Mauritz and is ground in Sweden. H&M has positioned itself in the middle and high range of the market. Marketing at H&M is regional and therefore cost-effective. The company has an exemplary supply chain cycle, where clothes move from design to hanger within twenty one days. Its communication is more informative than being centered on image. french Connection United Kingdom more popularly referred to as FCUK is another fashion brand whose marketing and communication strategy has been looked into in this report. The retail enclose was founded i n 1969 in London. It happens to be one of the starting line British companies to cater to the mens casual wear market and later extended into twain formal and informal clothes for men, women and children. To date the highest share of revenue comes from the menswear collection which is trendy, fun and a front-runner for men all over the world. An interesting point to note here is that analysts claim that the company has benefited from its declarative marketing campaigns. The look into methods include both primary and secondary. The assortment has been clearly done to reflect an wildcat research framework. It is a mix of both qualitative and quantitative in nature. The quantitative part of the research has been included to point to recognition and recall of certain advertisements. It is based on clearly thought out and formulated procedures which allow triangulation and lend thoroughness to the research. The primary research methods include in-depth interviews with the target ma rket of these brands which includes the fashion aware youth aged between 16-25 in general. Four in-depth interviews were conducted two with girls and two with boys of different ages. Interviews were also conducted with marketing military group of the brands in question. Other than that focus groups were conducted with the same audience who were put together in groups of sixes for the effect. An observational exercise was conducted the purpose was to test the recall and recognition of such advertisements. All this research was supported by questionnaires conducted at university campuses as well as these store locations. Lastly, in-store analysis was done to understand the sort of image the store was trying to project. This was done for stores in different locations all over United Kingdom.The secondary research methods comprised mainly magazines with special reference to fashion magazines, internet resources such as ebsco, Brunell electronic library and news updates. In addition to this newspaper clippings and case studies were used for reference.Market OverviewThe UK fashion industry is worth an estimated 44.5 billion pounds. jibe to statistics in 1960 around 10% of the household budget was spent on clothing and footwear. Due to lower berth cost of product and the huge influx of